78STITCHES is the new sister brand to LOT78, with a strong focus on sustainability and exclusivity. 
Our core values are derived from the Japanese concept of Wabi-Sabi. 
Wabi-Sabi is centred on the acceptance of transience and imperfection. Characteristics of the Wabi-Sabi aesthetic are taken into consideration at all stages in design. These include asymmetry, roughness, modesty and simplicity.